To explore the future of Stems, we began by reflecting on the past with Jake One, a respected first-generation hip hop producer from Seattle. In "Hometown Sounds," Jake One, takes us on a sonic journey, sharing the influences and sounds that have shaped his music over time.
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This campaign highlights the capabilities of Serato Sample 2.0, as Jake One skillfully reinterprets sounds from his musical history, and seamlessly integrates them into a present-day beat with the power of Stems. The resulting fusion bridges the gap between his formative experiences and the evolving musical landscape.
“Man.. this is beautiful. The way this was shot, adding enough details to tell the musical history and have Seattle OG's in the video, as well as watching the timeline of Jake... thank you for making this Serato!! Makes me wanna go visit Seattle to take in the music scene. Also shout out to Supreme and that dope LV jacket!”
YouTube fan
“The thing about Jake’s “Hometown Sounds” episode is that it feels less like "sponsored content" and more like a beautifully shot journey through his early years as a producer
— it’s a careful explanation of how the places where we grew up (and the people we meet in those places along the way) are essential to where we eventually end up. ”
Martin Douglas. KEXP